Wake up and take action. Keeping your business cosily locked in its comfort zone is costing you money. Why? It’s common to stick to your usual day-to-day routine. You want to do something different, but extreme resistance is holding you back. Anything that represents change increases your fear level.
You come up lots of reasons why it’s okay to keep running your business the same old way…
You don’t want to put your business in a vulnerable position.
You’re not a risk taker.
You dislike change.
However, the reality is that business stagnancy is dangerous. How will your business grow if you’re not prepared to try new ventures?
Adapt to changes or fear will kill your business
If you don’t adapt your business to change, it will eventually die. In today’s massive global marketplace, your competitors are far and wide. Not only that, but the digital age is here to stay.
Some of the big-name companies that failed because they didn’t embrace change are Blockbuster, Kodak, Borders Books, Xerox, Polaroid, and Blackberry. These companies had success for many years. However, their lack of keeping up with the fast-paced changing global economy (plus other factors) knocked them out of business.
Don’t let this happen to your business. Constantly find new ways to improve. And keep on top of changing technology. Otherwise, the comfort zone will rob you of your business.
“Spread your wings: Get out of your comfort zone and make your business grow!” ~ Adrienne Smith
Push through the fear and burst out of the comfort zone box
Ask yourself these questions…
Am I being a fearful business owner?
Am I afraid of implementing new ideas?
Am I afraid of taking business risks?
Allowing fear to keep you boxed in is a recipe for your business to remain frozen. By doing nothing, your business will gradually fade into the background. And possibly die. Whereas, your competitors will soar high.
How do you overcome crippling fear?
“Do the thing you fear, and continue to do so. This is the quickest and surest way of victory over all fear.” ~ Dale Carnegie
Remember why you started your business in the first place. Recall the passion you had when your business idea was born.
Shifting your mindset can push you to make changes.
Take your focus off your fear and think about what the success of your business means. Will it give you and your family financial freedom? Will it provide a comfortable retirement? Think about how your product or service could change or improve the lives of your customers.
Implementing new ideas will grow your business. Before you put those ideas into action, do a risk versus benefit analysis. Create two columns. Label one risks and the other benefits. Write down all the risks in one column. List the benefits In the other column. If the risks are far more than the benefits, you might need to scrap that idea and start again. Keep repeating till the benefits outweigh the risks.
Your business is not for you – find out what your customers want and give it to them
Do you force-feed your customers? Or do you make time to find out what they want?
Don’t be afraid of asking them, otherwise, you will please yourself instead of satisfying them.
Think about this…
Your customers are the ones buying from you. Without them, you wouldn’t have a business. Get to know them and develop a good relationship with them.
Excellent customer service is listening to your customers, treating them fairly, accepting and applying their suggestions.
Use their feedback to customise your product or service specifically for them. You’ll have happy customers eager to buy from you. A happy customer is a returning customer.
There are lots of ways you can interact with your customers.
Carry out market research.
- Communicate with them often and give them what they’re looking for.
- Anticipate their future needs.
- Do online surveys or put a poll on your website.
- Ask them to complete feedback forms. Use the results to improve your service.
- Monitor your business-customer relationships and constantly improve on it.
- What are your competitors doing? Go the extra mile and do better for your customers.
Use information gathered from your customers to make the necessary adjustments. This will help you to give them excellent service and expand your business.
Get up to speed with content marketing
Old fashioned or traditional marketing such as leaflet dropping, printed newsletters, TV ads and billboards are becoming extinct. The internet is now the place where most consumers hang out. Therefore, content marketing is the way forward.
So, what is content marketing?
Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. Source
If you’re still stuck in the traditional time zone, you’re losing potential customers to your competitors. Unless you understand this concept, it’s hard to get your head around the fact that the success of your business depend on this new online development.
Your customers are looking for answers online. You can answer those questions in your web copy, blog posts, case studies, reports, press releases, online newsletters or articles. Not only will you see an increase in traffic, but you’ll also be established as an expert in your industry.
How do move forward?
You take a risk. Do what other successful businesses are doing. They spend money to make money.
Investing in your business wisely will produce financial growth.
Some small business owners are afraid of outsourcing. They become Jack of all trades. Are you one of them?
Perhaps you can’t see how outsourcing will benefit you. As a result, you use the limited time available to juggle different jobs. You run your business, deal with clients, write copy for your website and business blog, plus a million and one other tasks.
You think outsourcing is throwing money down the drain. There might be some truth in this if you hire an unprofessional, inexperienced person to manage your website copy.
Let’s face it, your business represents you. Therefore, you should keep it at a professional level. And most importantly, the content must provide value to your customers and readers.
When outsourcing to a professional writer, make sure they are trustworthy, dependable and experienced with a good track record.
A professional writer should…
- Be able to produce high-quality content relevant to your readers.
- Use a writing tone that matches the voice of your business.
- Write specifically for your target audience.
- Edit their writing so it’s free from grammar and spelling mistakes.
- Understand how to craft content that is appealing, yet informative.
- Have regular meetings with you for feedback, to brainstorm fresh ideas and evaluate what’s working and what needs improving.
The right professional writer will do all of the above and more. Some will even go the extra mile and promote your content on social media.
Outsourcing might be risky. But sometimes you have to take a risk in order to succeed.
“Whenever you see a successful business, someone once made a courageous decision.” ~ Peter F Drucker
The benefits of taking your business out of the comfort zone outweigh playing safe. You simply cannot afford to let fear keep your business trapped in a box. So, take a step of faith. If you don’t feel the fear and do it, you’ll always wonder. But you will never know the answer.
Ready to outsource your content to a professional writer? Contact me today for a free consultation.
What is the main thing stopping you from moving your business forward? How do you plan to remove that obstacle and break out of the comfort zone?