Did you know that having a blog can benefit your business? According to studies, blogging can increase visitors to your website by 55% or more.

 

Use your blog to:

  • Share valuable, relevant content in line with your industry.
  • Interact with customers.
  • Drive more traffic to your website.

Blogging just once a week can transform your business. Try to keep to a regular schedule.

 

The benefits of having a blog for your business

I recently started writing blog posts for a day nursery with children from 0 to 5 years old. The topics relate to their welfare. The content includes tips to help develop their emotional and physical growth. And relate to the nursery’s curriculum planning.

According to a staff member, the parents enjoy reading the blog.

She said, “We give links of the posts to the mothers. The response has been good. They find the posts very useful. And they think the blog is a fantastic idea.”

Below are some of the comments from the parents:

 

“Great start to the blogs! I look forward to reading more of these.”

 

Very interesting and useful article. I think it’s very good of you guys to post information like that… So thank you.”

 

“What a fantastic article. Very helpful and great information.”

 

“Great ideas, I think both of them are going to love this! I will definitely try the potato prints! I used to do that when I was  a kid! Thanks guys! X”

Blogging often, even 3 to 5 times each month, can double your traffic and generate more leads. People will get to know you.

 

Blogging is a great tool for marketing your business

Do you want to highlight your business and make more sales? Having an online presence will put you in front of potential customers. Not only locally, but nationally or globally.

If you don’t market your business, it will struggle to grow.

This is a story about Peter. He makes beautiful hand-crafted products. He has amazing creative talent. Friends and family think he is one of the best. He rents a shop to sell his carvings.

His customers love his products. But he doesn’t make enough sales. He can’t afford the monthly rent and other bills. Peter will lose his business unless he acts fast.

He hasn’t updated his marketing strategies in years. He relies on leaflet drops and word-of-mouth to grow his business.

Peter desperately needs to attract more customers.

A friend told him to set up a website with a blog to market his business. Peter can’t see how a blog will bring in more customers.

Peter, like other businesses, gives excuses for not blogging.

These are some of the surprising reasons: (source)

  • Blogging is a waste of time.
  • There’s no time to devote to it.
  • They have poor English and grammar skills.
  • They can’t think of anything to blog about.
  • There’s no one to help them with blogging.

 

Having a blog will pull in more customers. Your website will show up in search engines. Customers looking for your products or services are more likely to find you.

You can also market your business on BizSugar.com to get more visibility.

The snippet below is from their ‘About’ page.

“BizSugar delivers the content that small business owners, managers and entrepreneurs care about, without all the noise: You share your business blog posts, videos and other content, so that others can learn from you. Benefits: you reinforce a reputation as a thought leader and bring online visibility to your content. You discover what others have shared. 

 

Use your blog to show loyalty to your customers

These are some of the things you can do:

  • Keep your customers up-to-date with exclusive new products, discounts and special offers.
  • Offer coupon codes to drive more sales.
  • Create exciting contests. Give valuable prizes to keep your customers satisfied. It will inspire them to tell others about you.

Don’t make your blog a sales tool. Use it to share valuable free content. Blogging is about offering something worthwhile.

Meet your customers’ needs. Solve their problems. Give them value information to impact their lives.

Encourage them to leave reviews and feedback. Share their testimonials for existing and potential customers to read.

Use positive feedback as ideas for writing inspirational new posts. And negative ones for future posts on how you’ll improve your products.

Put your old customers in the lime-light. Share case studies about them. Show loyalty by publicly demonstrating how you appreciate their custom.

 

Blogging gives you an advantage over your competitors

If your blog is regularly updated with content that potential customers are searching for, they’ll come to you. Why would they visit another blog that hasn’t been updated in weeks or months?

People use the internet to search for answers to problems, things to buy, information products and more. Give them what they need. You’ll establish a relationship with them, which will lead to trust. They’ll eventually become devoted, long-term customers or subscribers to your mailing list.

 

Grow social media with your blog

Ask your customers to share blog posts on Twitter, Facebook, LinkedIn, Google+ and other social media platforms. Request retweets, read other business blogs and comment on their posts.

Develop an active online presence. Interact with other bloggers, so they can get to know you. It’s an excellent way to network.

A blog can transform your business, win new customers and keep existing ones happy. It will open up a whole new world. Done correctly, blogging can grow your business.

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Did you know about the benefits of having a business blog? Can you add any more? Please share your comments below.

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I'm June Whittle, an experienced and reliable freelance copywriter & blogger, based in London, U.K. I provide high-quality copy for your website or business blog. I will help you get potential customers in your target market. It doesn't matter where you're located. We can connect via Skype, email or telephone.

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