“Who is a copywriter?” This is a question many people have asked me. I’ll give a brief explanation in this post.
A copywriter writes the words for leaflets, brochures, sales letters, blog posts, website pages, adverts and more.
Basically, we use words to solve problems.
How? By understanding what customers need and meeting that need.
A copywriter should have ‘an understanding of people, an insight into them, a sympathy toward them.” – George Gribbin
This is an example of how I met a need by helping job seekers. And used copywriting to market my services.
A few years ago I started a CV business, working from home. I needed clients.
I had to do something to attract those clients.
I didn’t have a budget to hire a graphic designer. Or spare money to pay to get leaflets printed. But I had a computer, paper, a printer and my skills.
So I got busy…
I designed a leaflet offering my CV writing service for people looking for jobs. I used the right words to encourage them to pick up the phone and call me.
I printed off 100 leaflets and handed them to local businesses, offices, banks, friends and family.
It was a success. Those leaflets landed me a lot of clients. I wrote CVs for clients within the banking, education, accounts, property and other industries.
Diversity of a copywriter’s job
“Copywriters are ‘hired pens’. Skilled wordsmiths, they can turn their hands to a wide range of commercial writing tasks.” ~ Writers Bureau.
I’ve put together a list of various jobs copywriters do. These are just some of the projects they work on:
- Press releases
- Online and Paper adverts
- Other PR materials such as press packs
- Job advertisements
- Brochures & leaflets
- Sales letters
- Direct response (mail shots)
- Newsletters (for customers or employees)
- Billboard posters
- Website content
- Email Newsletters and ezines (electronic magazines)
- SEO Copywriting
- Slogans & jingle lyrics
- Radio & TV commercials
- User manuals
- Business reports
- Product instructions and packaging
- Web pages
- Sales promotions such as consumer contests
A copywriter can choose to specialise in a specific niche. It could be SEO (Search Engine Optimization) copywriting, fund-raising, education, fashion, medical, technical, food, sales letters, etc.
I’m a freelance copywriter. However, I could work for a company or an advertising agency.
Difference between copywriting and copyright
Many people confuse copywriting for copyright. Some people think copywriting means dealing with the legal side of writing.
“Copyright refers to laws that regulate the use of the work of a creator, such as an artist or author. This includes copying, distributing, altering and displaying creative, literary and other types of work. Unless otherwise stated in a contract, the author or creator of a work retains the copyright.” Source – About.com.
A copywriter’s job is diverse and interesting. One day I’m writing content for a website. The next I’m researching and writing blog posts for businesses. Each day brings something new and exciting.
If you need a copywriter who can connect with your audience, get in touch.
Can you add to the list of jobs copywriters do?