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Why You Should Nail SEO Keywords in Your Posts

Why You Should Nail SEO Keywords in Your Posts

By in Blogging, SEO | 14 comments

Clinch SEO keywords in every post you create. Those nuggets will guide readers or customers to your website or blog.

Just in case you don’t know, SEO is an acronym for ‘search engine optimization’. Think about it this way, use precise keywords to lure extra traffic your way.

You’re in business to make sales. Get this right and you’ll get the right customers.

Write original, exclusive and worthwhile articles. Think about SEO. But don’t get carried away with keywords. Always put your clients first. Otherwise, you’ll be writing for a ghost town with you as the only resident.

SEO keywords controls the way people search

“Think about the words that a user might search for to find a piece of  your content. Users who know a lot about the topic might use  different keywords in their search queries than someone who is new to the topic.

 

For example, a long-time baseball fan might search for [nlcs], an acronym for the National League Championship Series, while a new fan might use a more general query like [baseball playoffs].

 

Anticipating these differences in search behaviour and accounting for them while writing your content (using a good mix of keyword phrases) could produce positive results. Google Ad Words provides a handy Keyword Tool that helps you discover new keyword variations and see the approximate search volume for each keyword.

 

Also, Google Webmaster Tools provides you with the top search queries your site appears for and the ones that led the most users to your site.” http://static.googleusercontent.com

I had  a nightmare in the toilet one night in May 2012. You can call it a moment of amnesia. One minute my iPhone was in my pocket. The next, it was down the toilet.

After I recovered from the shock, I wrote a zany post about it. This was one of the first comments I got:

“You’re going to get a lot of traffic from panicked Phone users. I don’t have an iPhone, but I do have a Mac Book. Like you, it’s my lifeline.

 

One morning I spilled coffee all over it. It shut down and wouldn’t turn back on. I still had the warranty on it so I was able to send it in to get fixed. In the future, I’ll remember the rice tick. Thanks for sharing.”

She was right. More than 90,000 people have read that post. And they’re still reading it. A lot of them are desperate iPhone users. The most popular keywords that leads them to my blog is iPhone down the toilet.  

Take a look at the screen shot below. That’s another hot post on my blog. It’s been read over 34,000 times. It seems a lot of people are searching for the benefits of cucumber.

Nail down the right key words to inject in your post. It will sky-rocket your post and the search engines will showcase it. But if you don’t know where to insert them, your post will die a defeatist death.

Follow these simple rules for using SEO keywords: 

Your headline should tempt readers

  • Write a juicy headline seasoned with your keywords. Search engines will grab that link text to show readers on their word hunt.
  • Don’t dress up your headline with lots of frills. Readers should know from looking at it what your post is about. They haven’t got time to guess. They’re on the internet looking for something specific. So draw them in with the right words.
  • If your headline (you better obsess about cooking up an exceptional one) don’t have the keywords they’re searching for, they’ll jump to another website. And it might belong to your competitor. Once they go, you’ve lost them for good.

Breathe SEO keywords to life in your first sentence

Do you agree that first impressions count? Well, think of your first sentence like that. It has two roles to play. First, it has to arrest your reader’s attention. Second, insert your keywords in it if you want to be favoured by search engines.

Don’t blind people with dense text – use subtitles to please the eyes

Big blocks of text are hard to read. And it’s not appealing to your reader’s eyes. Also, bold subtitles make it easy for them to see what you’re writing about. Keep paragraphs short. 3 to 5 lines is best.

Have you heard of skimming and scanning? Skimming is when you browse reading material quickly to get more information. Scanning is searching for  precise details. Most people scan when they’re reading online.

Remember to put those important SEO keywords in the last paragraph

A word of warning. Don’t get carried away with your use of keywords. Otherwise, Google will penalize you. And you wouldn’t want your post to look spammy either.

When you know basic SEO it will give your post a helping hand. The best bonus? It makes it easier for your customers to find you.

When you sum up your post, put your keywords in the final paragraph. According to the SEO experts, the best place is the last sentence. This is a massive subject. I’ve only skimmed the surface of using SEO keywords.

Do you think there’s too much hype about using SEO keywords? Can you add any more SEO take-away?

Please do me a favour. Share these SEO gems on Facebook, Twitter, LinkedIn and Google+. Thanks!

    14 Comments

  1. Dear June,
    I can’t ever forget how I learnt my first blogging lessons from you.

    Here again, you generously share great tips with us and use such great personal examples and I can only but follow them all.

    I see you have added further spice to your website, congratulations on that.

    Much appreciation always and all the best for the new year.
    Marie Angele Abanga recently posted…Always…My Profile

    Marie Angele Abanga

    January 7, 2014

    • Hi Marie,

      Thank you so much for stopping by. I’m learning from you as well. That’s the great thing about friendship. We encourage, support, inspire and learn from each other.

      Yes that spice will kick off the New Year to a positive start.

      I’m eagerly awaiting the release of your book. I love your enthusiasm about it. That’s why I know it will do well. Think positive and positive things will happen.

      I hope you have a wonderfully blessed year. May all your dreams come true. 🙂

      June

      January 7, 2014

    • I’m the same. When I’m searching online I haven’t got time to hunt through lots of posts. I usually click on the one with the keywords I’m looking for.

      Thanks for stopping by and commenting Jules. 🙂

      June Whittle

      April 14, 2014

  2. Hey June,

    I guess it’s a day for these types of posts but yours is the third one I just read about why we should be adding more keywords to our posts. I have NOT been doing that at all.

    I think it’s because I use to write to sell and promote and it worked but my posts and articles were so darn boring. I don’t consider myself a writer so trying to write naturally around all those keywords I just found that so much harder to do.

    Once I started writing for more of the enjoyment part of it yet at the same time teaching people then everyone started finding my posts anyway and I was amazed since I wasn’t writing for the search engines. Last year I started focusing more on my headlines so I do know how important they are and I really hate when people try to rope me into a post and it has nothing to do with what they shared in the headline.

    So with this being the third post now I guess you guys are trying to tell me something and point well taken, thank you.

    ~Adrienne
    Adrienne recently posted…What Is Your Blog Commenting Strategy?My Profile

    Adrienne

    April 23, 2014

    • Hi Adrienne,

      It’s interesting you mentioned about writing for enjoyment yet people found your posts. I wrote a couple of posts for fun as well. They were the most popular on my blog, although I wasn’t focusing on keywords. I must admit they do have some keywords in them but when I was writing, I wasn’t thinking about keywords.

      Anyway I think it’s important to use keywords. But it’s more important to write for your readers, not just to please the search engines.

      Thanks for stopping by and commenting Adrienne. Have a good day. 🙂

      June Whittle

      April 24, 2014

  3. Wow June:

    You simply did a fabulous job with this particular subject! I saw your comment and post title on my coaches Adrienne Smith’s blog and decided it was worth checking out.

    Glad I did!

    You have an excellent way with words! I absolutely love a couple of the phrases you used; 1.) “Otherwise you’ll be writing for a ghost town with you as the only resident!” (Priceless!)

    That’s absolutely fabulous and totally describes my comment section, before I started applying what I learned from both Adrienne & Donna Mills!

    And the other phrase you used, that I really liked was (2.)”Breathe SEO keywords to life in your first sentence.”

    That’s a great way of describing, what exactly needs to be done! Or else!

    I haven’t actually had time to study your blog yet! But that’s definitely going to change!

    Your blog titles are very intriguing, so I’ll stick around and study a few more!

    But I just wanted to take a moment and drop by and let you know “how” much value you shared in this particular post! It was definitely time well spent!

    Just as a side not; and obviously without knowing anything about “how” you currently have your multiple streams of income structured.

    Based on the totally excellent results that you’ve been able to achieve with your own SEO efforts,to this point.

    June, you really should seriously consider (if you haven’t already!) teaching (offline locally) a paid basic to more advanced SEO class!

    For (pretty much) clueless local small business owners and service providers.

    Maybe at one of your local adult education centers! You’d probably be pleasantly surprised at the response you’d get.

    Because far too many local small business owners and or service providers (like) maybe your local hair salon owners etc.

    They simply don’t know or understand just how important basic SEO fundamentals are!

    And the beginners classes, just might lead to some back end copywriting business!

    When you help them re-write their brochures, business cards, flyers,display and classified ads and website copy etc!

    Hey, just something you might think about down the road! Because clearly you’ve got the skills for it! Take care!And continued success!

    And keep providing you totally excellent content! BTW, I just followed you on twitter and tweeted this particular post as well!
    Mark recently posted…Time Management Strategies: Three Deadly Signs That Yours Is Sabotaging Your Success!My Profile

    Mark

    April 26, 2014

    • Hi Mark,

      What can I say? Your comments totally blew me away. But first of all, thank you for stopping by. It’s great to see you here.

      You said a lot. I’m carefully reading every line and digesting all of it.

      Although I’m a former teacher, I didn’t think about teaching as part of my new copywriting/blogging career. But you made a valid point. You’re right by saying many small businesses are clueless about the importance of SEO. I’m going to give your advice some serious thought. Because I know you’re right.

      Thanks for sharing this post. That’s kind of you. I’ll definitely be following you back on Twitter and checking out your blog.

      Have a fantastic weekend.:-)

      June Whittle

      April 26, 2014

  4. June!

    Please tell me your kidding about being a former teacher!LOL!

    My mom is retired teacher! I knew there was a reason I liked you right off the bat!LOL!

    Seriously, that explains “how” and why you’re able to articulate this techie stuff so well!

    Now you (please) take heed to what I’m suggesting here! There are so many potentially beneficial ways you could creatively approach this!!

    For ex: Offer a free drawing where once a month you choose (or let) your local printer choose a company that wins $50-$100 dollars worth of free printing!

    Just have a local printer that you’ve done business with in the past, set up a giant fish bowl near the counter with a big giant sign that says ” Free Drawing!”

    You supply the money to the printer to actually sponsor the free drawing each month.Whatever you can easily afford to spend consistently on a monthly basis.

    Instead of wasting your hard earned money on useless local traditional advertising mediums!!

    Every month, after the printer chooses and announces that month’s 1st prize grand winner!

    Both you & the printer strategically follow up with everybody else, either via email and or snail mail!

    The printer offers X% off the runner ups next printing job.

    And you offer to show the small business owners/service providers “how to” go about out promoting their other local competition by placing higher in local searches!

    Using the correct researched keywords!(You might even take the biggest ones and charge them a monthly fee to make sure they stay on the 1st page!)

    Create some type of free lead generating special report that points them back to your excellent post!

    Plus, create some type free (either video) and or “how to” special report detailing what to do!

    Of course, a certain percentage of them won’t want to be bothered trying to figure all this techie out and they’ll gladly turn to you!! Bingo!

    Because you’ve demonstrated that your the expert! Choose the most influential one of the first X that respond to your extremely limited half price offer, plus one hour of free consultation thrown in as a (Must act now!) bonus!Valued at X!

    And tell the most influential local small business owner/service provider.

    You’ll basically do their initial SEO project for free!

    Provided they provide you with a video testimonial that they upload to youtube pointing back to your blog! Mention you on their other social media sites!FB, twitter, linkedin etc.

    Plus, personally introduce you to at least three other local entrepreneurs! You could instantly become the local Divine copywriting SEO rockstar! Without a doubt!!

    Or a dozen variations there of! Oh yea!!
    Mark recently posted…Time Management Strategies: Three Deadly Signs That Yours Is Sabotaging Your Success!My Profile

    Mark

    April 26, 2014

    • Hi Mark,

      I guess you sensed that I was a teacher. Lol!!

      All I can say again is Wow! I have to print out your comments. I need to read it, digest it, internalise it and then apply it. 🙂 There’s a lot there for me to take in.

      But seriously, once again you’ve given me lots of food for thought. Another brilliant idea for me to consider.

      Well Mark, thanks a lot. I’m going to be spending some time thinking really hard about the two potential opportunities you put my way. I’m so glad you decided to pop over to my blog.

      Have a great week and I’ll speak to you again soon. 🙂

      June Whittle

      April 27, 2014

  5. Hi June:

    I’m so glad you found some type of value in these proven low cost marketing strategies. If nothing else, keep this one potentially powerful proven marketing concept in mine.

    Find some way to get another local (non) competing small business owner and or service provider or two.

    That definitely needs the exact same customer/clientele as you do but is non competitive and sponsor some type of periodic free drawing (either) once every month or once every quarter etc!

    You in essence (initially) pay to sponsor the the free drawing, Whatever you can safe afford) until they see how well it actually works!

    And don’t be cheap her! Because you need an enticing enough carrot to attract your target audience!

    That’s why maybe a 3 (90 day) month free drawing, offering $100- $200 worth free printing to the grand prize winner!

    Think about how many leads you could generate in 90 days!1

    And the cost per lead!! Just for offering a decent enticing free grand prize!!

    Small business owners only! They drop their business card and or send them to a special hidden page on your blog!!

    But the main point is, you’ll be systematically and inexpensively building a highly targeted semi qualified list!! That’s yours to keep and periodically follow up with either by snail mail, email or phone from now on!

    That list you can also do other JV’s (joint venture) offers with! More on that really advanced stuff later!

    You might also offer the businesses that agree to sponsor the free drawing, your SEO services at your actual cost, (so it doesn’t cost you money initially in order to get them as a customer/client )in exchange for them sponsoring (paying for) the free drawing, but again, you both jointly share the leads!!

    You both keep 100% of your generated profits! But part of your arrangement is also, because your consulting them at your actual cost, they must agree in writing, to provide (both) a written and video testimonial!

    Or they can simply pay (if they prefer!) your normal retail corporate consulting rates!LOL! Which option do you think they’ll choose!!

    That way after 6 or 7 clients, you’ve got a free semi qualified list to follow up with, with all types of creative offers,plus 6 or 7 real world testimonials!

    From other respected local business owners and or service providers!! That make you money from now on!!

    And you didn’t have to spend a nickel (other than) your extremely valuable time! Which you’ll have to invest anyway!In order to service them.

    And you can start adding those video testimonials to the homepage of your blog and or add their written testimonials to -either- your offline sales letters or flyers, if and when you start teaching your local classes!!

    You’ll be out promoting your competition without even trying!!Plus, I guarantee you, if you print all of our exchanges out.

    And every 30-60 days re-read them, your own creative spin offs will explode into your brain! You mark my words!!!

    Honestly! All I expect (at some point) down the road, when they ask “how” you became such an SEO/marketing rock star!

    You tell them part of your marketing strategies secret weapons arsenal is a guy named Mark Newsome (aka Mr.Marketing!) and mention my blog address!

    And maybe do a blog post or two and point them back to my blog!LOL!

    Hey you may as well get the best to rank you high in the search engines!Right?LOL!

    You do that! And anytime you want, we can brainstorm over the phone or do a Google Hangout and I’ll gladly consult with you & your local mastermind group(s) (hint, hint) for free!!Deal!!
    Mark recently posted…How To Increase Sales: Especially On A Shoestring Budget!Part TwoMy Profile

    Mark

    May 1, 2014

    • Mark, thanks for this wonderful comment. It’s full of some valuable marketing tips.

      And of course I’ll let my new clients know that you’re the guy who came up with such brilliant ideas. 🙂 I appreciate you offering to brainstorm for free with me and my mastermind group(s). Mark you’re a star! 🙂

      I hope you have a fantastic weekend!

      June Whittle

      May 3, 2014

  6. Greetings June, I was about to post my first blog but have decided to hold back. I work with deadlines and had set a deadline of today to post my blog, however as you had stated in your blog it is important to make the right first impression.
    Thank you for this generous advise with useful suggestions to incorporate SEO keywords. This has been a massive learning curb.
    You are BLESSED with knowledge. Thanks again for sharing it.

    Chukwuemeka Ekeowa

    May 11, 2014

    • Hi Chukweumeka

      Thanks for your comments.

      I know you’re keen to get your blog posts published. But I’m glad you understand that using SEO keywords will help your audience find your blog. It’s important to write for your readers. But you shouldn’t ignore using relevant keywords.

      Thanks for stopping by. 🙂

      June Whittle

      May 11, 2014

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