Clinch SEO keywords in every post you create. Those nuggets will guide readers or customers to your website or blog.

Just in case you don’t know, SEO is an acronym for ‘search engine optimization’. Think about it this way, use precise keywords to lure extra traffic your way.

You’re in business to make sales. Get this right and you’ll get the right customers.

Write original, exclusive and worthwhile articles. Think about SEO. But don’t get carried away with keywords. Always put your clients first. Otherwise, you’ll be writing for a ghost town with you as the only resident.


SEO keywords controls the way people search

“Think about the words that a user might search for to find a piece of  your content. Users who know a lot about the topic might use  different keywords in their search queries than someone who is new to the topic.


For example, a long-time baseball fan might search for [nlcs], an acronym for the National League Championship Series, while a new fan might use a more general query like [baseball playoffs].


Anticipating these differences in search behaviour and accounting for them while writing your content (using a good mix of keyword phrases) could produce positive results. Google Ad Words provides a handy Keyword Tool that helps you discover new keyword variations and see the approximate search volume for each keyword.


Also, Google Webmaster Tools provides you with the top search queries your site appears for and the ones that led the most users to your site.”

I had  a nightmare in the toilet one night in May 2012. You can call it a moment of amnesia. One minute my iPhone was in my pocket. The next, it was down the toilet.

After I recovered from the shock, I wrote a zany post about it. This was one of the first comments I got:

“You’re going to get a lot of traffic from panicked Phone users. I don’t have an iPhone, but I do have a Mac Book. Like you, it’s my lifeline.


One morning I spilled coffee all over it. It shut down and wouldn’t turn back on. I still had the warranty on it so I was able to send it in to get fixed. In the future, I’ll remember the rice tick. Thanks for sharing.”

She was right. More than 90,000 people have read that post. And they’re still reading it. A lot of them are desperate iPhone users. The most popular keywords that leads them to my blog is iPhone down the toilet.  

Take a look at the screen shot below. That’s another hot post on my blog. It’s been read over 34,000 times. It seems a lot of people are searching for the benefits of cucumber.

Nail down the right key words to inject in your post. It will sky-rocket your post and the search engines will showcase it. But if you don’t know where to insert them, your post will die a defeatist death.

Follow these simple rules for using SEO keywords: 


Your headline should tempt readers

  • Write a juicy headline seasoned with your keywords. Search engines will grab that link text to show readers on their word hunt.
  • Don’t dress up your headline with lots of frills. Readers should know from looking at it what your post is about. They haven’t got time to guess. They’re on the internet looking for something specific. So draw them in with the right words.
  • If your headline (you better obsess about cooking up an exceptional one) don’t have the keywords they’re searching for, they’ll jump to another website. And it might belong to your competitor. Once they go, you’ve lost them for good.


Breathe SEO keywords to life in your first sentence

Do you agree that first impressions count? Well, think of your first sentence like that. It has two roles to play. First, it has to arrest your reader’s attention. Second, insert your keywords in it if you want to be favoured by search engines.


Don’t blind people with dense text – use subtitles to please the eyes

Big blocks of text are hard to read. And it’s not appealing to your reader’s eyes. Also, bold subtitles make it easy for them to see what you’re writing about. Keep paragraphs short. 3 to 5 lines is best.

Have you heard of skimming and scanning? Skimming is when you browse reading material quickly to get more information. Scanning is searching for  precise details. Most people scan when they’re reading online.


Remember to put those important SEO keywords in the last paragraph

A word of warning. Don’t get carried away with your use of keywords. Otherwise, Google will penalize you. And you wouldn’t want your post to look spammy either.

When you know basic SEO it will give your post a helping hand. The best bonus? It makes it easier for your customers to find you.

When you sum up your post, put your keywords in the final paragraph. According to the SEO experts, the best place is the last sentence. This is a massive subject. I’ve only skimmed the surface of using SEO keywords.

Do you think there’s too much hype about using SEO keywords? Can you add any more SEO take-away?

Please do me a favour. Share these SEO gems on Facebook, Twitter, LinkedIn and Google+. Thanks!

I'm June Whittle, an experienced and reliable freelance copywriter & blogger, based in London, U.K. I provide high-quality copy for your website or business blog. I will help you get potential customers in your target market. It doesn't matter where you're located. We can connect via Skype, email or telephone.

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