Scope
Full conversion rewrite of a trial sign-up landing page. Ad traffic was converting at 1.8%. Conversion audit completed before writing. Headline restructured, objections addressed in order of weight.
Outcome
Conversion rate increased from 1.8% to 4.3% in the 30 days post-rewrite on the same ad spend and traffic volume.
Scope
Full copy package for a EUR 697 financial planning course: sales page, 5-email welcome sequence, 6 module introductions, testimonial request template, and upsell email.
Outcome
61 students enrolled in the first launch. Projected target was 40. 22 of 30 students from the first cohort renewed for the second cohort (up from 40% in the previous year).
Scope
8 video scripts over 4 months. Mix of educational content and founder story videos. Hook structure calibrated to the channel audience and existing view duration data.
Outcome
Average view duration improved measurably on scripted videos versus the channel baseline of presenter-led unscripted content. 3 scripted videos reached the channel subscriber notification threshold.
Scope
Full LinkedIn profile rewrite (headline variants, about section, 3 experience roles) plus 8 post drafts for a 4-week publishing period. Voice calibrated from existing materials.
Outcome
Two direct enquiries received within 6 posts of publishing. One became a client. LinkedIn profile appeared in search results for a relevant sector keyword within 4 weeks.
Scope
Brand narrative document, founder story, and about page copy. Brief developed through the interview framework. Became the brief for the visual rebrand.
Outcome
The narrative document was used directly by the design agency for the rebrand brief, reducing the briefing process for that project. Two retail buyers cited the founder story when explaining why they agreed to a first meeting.
