End-to-end copy for online courses and coaching programmes: the sales page, the welcome sequence, the module introductions, and the upsell or renewal sequence.
Online courses and coaching programmes have more copy surfaces than most creators realise. The sales page is the most obvious one. But the welcome sequence, the module introductions, the mid-programme check-ins, and the renewal or upsell sequence all contribute to the student experience and to the business result.
Course copy works best when it maintains a consistent voice across all surfaces. A sales page that sounds authoritative and a welcome email that sounds rushed creates a dissonance that the student notices before they have completed the first module. This project treats the full copy ecosystem, not just the sales page.
The brief covers: the course subject, the student transformation promised, the objections students have before enrolling, the student who completes the course versus the student who drops off, and the story of how the course was created. The module introductions are written from your module outlines, which you provide after the brief is agreed.
Prices for high-ticket coaching programmes (EUR 1,000 and above) and group programmes are quoted from the base price. The copy scope for high-ticket programmes involves a different structure and longer sales cycle to accommodate.
Price shown is the starting price. Confirmed in writing before work begins. Italian IVA (22%) not included.