Scripts for YouTube, explainer videos, sales videos, and ad creative. Written to be spoken, not read. Structure and pacing built in.
A video script is not an article with line breaks. Video copy is written to be heard, and the constraints of the spoken format change almost everything about how the writing is structured. Sentences need to be shorter. Rhythm needs to be visible on the page. The viewer's attention degrades faster than the reader's, which means the hook has more work to do.
The scripts written here follow a specific approach for each video type. A YouTube educational video has a different opening from a product sales video or a brand story video. The opening has to earn the next 30 seconds. The first 30 seconds has to earn the rest. Structure and pacing are not afterthoughts.
For advertising scripts, the constraint is tighter. A 60-second ad script has about 150 words. Every word carries weight. For this service, the brief covers the audience, the platform (YouTube, Instagram, Facebook, connected TV), the message, and the action. The output includes three hook variants so A/B testing is possible from the start.
B-roll suggestion notes are included. These are not storyboards. They are practical notes for the editor or videographer about visual content that would support the script at specific points.
Price shown is the starting price. Confirmed in writing before work begins. Italian IVA (22%) not included.