Brand narrative, founder story, about page copy, and mission framing. The words that sit at the centre of your communication and define how everything else is understood.
Brand narrative is not the company history. It is not a list of values. It is the answer to the question every visitor to your website is implicitly asking: why does this exist and why should I care? That answer has to be specific enough to be credible and human enough to create connection.
The process starts with an interview framework. After payment, you receive a set of questions designed to surface the material that makes a brand story worth reading: the moment things changed, the belief that drives the work, the specific problem that motivated the business, and the things that were sacrificed to build it. Your answers are the raw material. The story is the structure placed around those answers.
The about page copy is written for the web: clear, hierarchical, and structured for the reader who scans before they read. But it does not sacrifice substance for scannability. The most effective about pages communicate both the facts and the feeling in the same text.
Three short-form origin story variants are included. These are the 100 to 200 word versions of the brand story, formatted for different uses: social media bio, pitch deck introduction, email signature, or interview answer. Each takes a slightly different angle on the same material.
Price shown is the starting price. Confirmed in writing before work begins. Italian IVA (22%) not included.