A fixed monthly arrangement for ongoing content: blog posts, newsletters, social media copy, or a combination. Consistent voice, consistent quality, one fixed monthly price.
Content retainers work when there is a clear content strategy and the commitment to follow it consistently. Without those two things, a retainer produces content that fills a publishing schedule but does not compound into audience growth or business results.
The process starts with a strategy session in the first month. Before any content is written, the audience, the publishing goal, and the content angle are defined. The output for the first month includes a 3-month content plan that gives the retainer a direction to work toward.
Four articles per month is the standard volume. More volume is available at a per-unit rate. The articles are written from approved outlines. The outline is shared before writing. You review the direction before the piece is written.
The retainer includes one email newsletter per month. The newsletter is written from the month's content, which means it uses the same research and adds a layer of commentary or context. This makes the newsletter feel continuous with the blog, not like a separate publication.
Price shown is the starting price. Confirmed in writing before work begins. Italian IVA (22%) not included.